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《云白皮書》MG動畫——安戈力文化—Dir cut

互聯(lián)網(wǎng)| 佳片精選 |MG圖形動畫

—Client / 出品方

騰訊云

—Project name & type/項目名稱&類型

《云白皮書》MG動畫

—Production House / 制作方

UGLY/安戈力

—Production Date/產(chǎn)出時間

2024年7月23日

—Production cycle / 制作周期

15 day

1. BACKGROUND PROJECT

In today's world where the digital wave is sweeping across the globe, cloud computing has become a pivotal force in driving the transformation and upgrading of all industries, and we have witnessed the vigorous development and continuous maturation of the cloud computing market. However, as the market landscape evolves, customer needs are also quietly changing. From the initial rush to migrate to the cloud, to now placing greater emphasis on the in-depth application and value extraction of cloud computing, the field of cloud computing is facing new challenges and opportunities. Let's follow the animation to see how the next-generation cloud is "thickening PaaS."

在數(shù)字化浪潮席卷全球的今天，云計算已成為推動各行各業(yè)轉型升級的關鍵力量，我們也見證了云計算市場的蓬勃發(fā)展與不斷成熟。然而，隨著市場格局的變化，客戶的需求也在悄然轉變。從最初的急于上云，到如今更加注重云的深度應用與價值挖掘，云計算領域正迎來新的挑戰(zhàn)與機遇。讓我們跟隨動畫，看看下一代云如何做“厚PaaS”。

2. STORYBOARD

With the arrival of the digital transformation wave in the 21st century, the cloud computing market has gradually matured. The shift in customer demand and the rapid growth of the PaaS market indicate that enterprises are facing challenges in computing power management, data security, and deployment. To help enterprises enhance their PaaS capabilities, Tencent Cloud has proposed corresponding methodologies through intelligent and innovative technological practices, successfully addressing the pain points of computing power coordination, helping enterprises reduce costs and increase efficiency, and leading the development of the next-generation cloud.

隨著21世紀數(shù)字化轉型大浪潮的到來，云計算市場日漸成熟?？蛻粜枨蟮霓D變與PaaS市場的飛速增長，意味著企業(yè)正在面臨算力管理、數(shù)據(jù)安全及部署等挑戰(zhàn)。為助力企業(yè)做厚PaaS，騰訊云通過智能創(chuàng)新的技術實踐，提出相應方法論，成功打破算力統(tǒng)籌痛點，幫助企業(yè)降本增效，引領下一代云發(fā)展。

3. CHARACTER SETTING

In the tide of the digital age, every competition seems to be a contest unfolding in the "cloud." Looking back at the past decade, those courageous 4G cloud vendors, akin to explorers, spared no expense in staking out territory in this unknown realm, ultimately making cloud computing an indispensable cornerstone across all industries. However, as the market has matured, customer needs have quietly undergone changes. Once, enterprises were eager to "rapidly adopt cloud" technologies, seeking new growth points in the cloud; but now, they have begun to delve deeper into the mysteries of the cloud, committed to "deeply leveraging cloud" resources, hoping to uncover more value in this digital realm.

在數(shù)字時代的大潮中，每一場競爭都仿佛是在“云端”展開的較量?；赝^去的十年，那些勇敢的4G云廠商們，如同探險家一般，不惜一切代價地在這片未知的領域里跑馬圈地，最終，云計算逐漸成為了各行各業(yè)不可或缺的基石。然而，隨著市場的日益成熟，客戶的需求也在悄然發(fā)生著變化。曾經(jīng)，企業(yè)們急于“跑步上云”，渴望在云端找到新的增長點；但如今，他們開始更加深入地探索云端的奧秘，致力于“埋頭用云”，希望在這片數(shù)字天地里挖掘出更多的價值。

In this journey through the cloud, Tencent Cloud is undoubtedly an outstanding leader. It has assisted the Agricultural Bank of China in building a new generation of distributed core systems, achieving integration of business and IP resources, and constructing a disaster recovery system featuring "dual-active in the same city" and remote disaster backup. Additionally, it has met the on-demand deployment needs of Baosight Software, reducing the construction cycle of new nodes from three months to three weeks, and resolving the pain points of customers regarding intelligent computing power at their nationwide offices and factories.

在這場云端之旅中，騰訊云無疑是一位杰出的領航者。它助力農業(yè)銀行建設了新一代分布式核心系統(tǒng)，實現(xiàn)了業(yè)務及IP資源的整合，構建了“同城雙活”加異地災備的容災體系。同時，它還滿足了寶信軟件按需部署的需求，將新節(jié)點的建設周期從三個月縮短到了三周，解決了客戶在全國辦公場所和工廠本地算力智能化的痛點。

Nowadays, with the continuous development of the cloud computing market, PaaS platforms are becoming the preferred choice for an increasing number of enterprises. They not only address the pain points of computing resource coordination, helping clients reduce costs and enhance efficiency while achieving intelligent innovation; they also herald the shape and trends of the next generation of cloud computing. In this journey through the cloud, let us advance together hand in hand and jointly explore a brighter future!

如今，隨著云計算市場的不斷發(fā)展，PaaS平臺正在成為越來越多企業(yè)的首選。它不僅打破了算力統(tǒng)籌的痛點，幫助客戶降本增效、實現(xiàn)智能創(chuàng)新；更預示著下一代云的形態(tài)和趨勢。在這場云端之旅中，讓我們攜手共進，共同探索更加美好的未來！

4. CAMERA VOICE DESIGN

The animation adopts an overall simple and elegant technological style, vividly and accurately narrating the complex architecture and working principles of cloud computing through smooth dynamic effects, clear and definite color matching, and graphic transformations. It provides viewers with an intuitive and profound understanding of cloud computing in a short period of time. We have designed characters such as cloud computing experts and enterprise clients in conjunction with the theme to ensure that the overall image of the animation is distinctive and easily recognizable.

動畫整體采用簡潔大方的科技風格，通過流暢的動態(tài)效果、清晰明確的色彩搭配和圖形變換，生動有趣而又精準地講述了云計算的復雜架構和工作原理，讓觀眾在短時間內對云計算有一個直觀深刻的認識。我們設計結合主題設計了云計算專家、企業(yè)客戶等角色，確保動畫整體形象鮮明、易于識別。

In terms of color scheme design, based on the technological characteristics of cloud computing, we use a bright blue tone to reflect the advanced and powerful technological capabilities of the cloud environment, resulting in a unified scene style and rich details in the animation.

在配色設計方面，我們根據(jù)云計算的科技特征，用明亮的藍色調體現(xiàn)云環(huán)境的先進與強大技術力，使動畫的場景畫面風格統(tǒng)一、細節(jié)豐富。

Based on different needs and target audiences, we tailor science popularization animations that cater to the characteristics and demands of the audience, thereby enhancing the uniqueness and attractiveness of the content. We extensively utilize visual elements such as charts and data to intuitively present relevant information, making it easier for viewers to understand and accept.

我們根據(jù)不同的需求和目標受眾，量身打造符合觀眾特點和需求的科普動畫，從而增加科普內容的獨特性和吸引力。大量使用圖表、數(shù)據(jù)等視覺元素，直觀地展示相關數(shù)據(jù)和信息，使觀眾更容易理解和接受。

Rich animation effects and camera movements strengthen the visual impact of the animations, allowing viewers to more easily immerse themselves and witness how cloud computing, like a magician, transforms massive data into valuable information. This entertaining and educational format also makes the science popularization process more enjoyable and relaxed.

豐富的動畫特效和鏡頭運動，增強了動畫的視覺沖擊力，使觀眾更容易沉浸其中，看到云計算如何像魔術師一樣，將海量數(shù)據(jù)轉化為有價值的信息，這種寓教于樂的形式也使得科普過程更加輕松愉快。

Comparison of Color Schemes between Initial Title and Final Video Title

初版標題與成片標題配色對比效果

Looking ahead, we have reason to believe that with the widespread adoption and deepening of PaaS platforms, cloud computing will empower all walks of life in unprecedented ways, driving comprehensive upgrades in the socio-economic landscape. Let us move forward together, hand in hand, on this magnificent journey through the cloud, and jointly create an even more intelligent and sustainable future.

展望未來，我們有理由相信，隨著PaaS平臺的廣泛應用與深化，云計算將以前所未有的方式賦能各行各業(yè)，推動社會經(jīng)濟的全面升級。讓我們攜手并進，在這場波瀾壯闊的云端之旅中，共同開創(chuàng)一個更加智慧、可持續(xù)的未來。

Character line draft and color display contrast effect

角色線稿與上色展示對比效果

Character line draft and color display contrast effect

角色線稿與上色展示對比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃 TENCENT CLOUD
—STORYBOARD /分鏡 SISSI
—ORIGINALPAINTER /原畫師 LILI XIAO / JIALE CAI
—SCENE TEACHER /場景師 LILI XIAO / JIALE CA

—DIRECTOR /導演

SISSI
—PRODUCTION   /制片 ERMA
—ANIMATOR /動畫師 SHENGBAI CHEN / QIAN HUANG
XIANGFENG CAI / YUROU
—CHECKER   /動檢師 SISSI
—SYNTHESIS    /合成 SHENGBAI CHEN
—SOUND&MIX /音效/混錄/錄音 QIAN HUANG / XIANGFENG CAI

YUROU

9. UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——（UGLY），專門服務國內廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、廈門）擁有在職技術性專業(yè)人才97位，全國居家辦公370多位；運用AE、C4D、逐幀、代碼等高技術手段制作前沿風格MG動畫作品，服務1148個項目準時交付率高達92.9%，每月可以同步進行近 50 條MG動畫生產(chǎn)線，服務的品牌項目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌，屬于名副其實的動畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術”，現(xiàn)業(yè)界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業(yè)符號，提到國內MG動畫基地，你會想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

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