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《平潭大屏》MG動(dòng)畫——安戈力文化—Dir cut

影視廣告| 佳片精選 |品牌形象片

—Client / 出品方

平潭文旅

—Project name & type/項(xiàng)目名稱&類型

《平潭大屏》MG動(dòng)畫

—Production House / 制作方

UGLY/安戈力

—Production Date/產(chǎn)出時(shí)間

2024年2月5日

—Production cycle / 制作周期

45 days

1. BACKGROUND PROJECT

During the Spring Festival, people across the country prepare to welcome the new year. Every household decorates with lanterns and banners, and both cities and villages are filled with a festive atmosphere. On this special occasion, China Mobile launched a New Year special promotionthe Privilege Supermarket Promotion. During the promotion period, users can purchase supermarket membership, food membership, and movie membership for just 1 yuan, enjoying a series of super-valued offers.

福建 · 平潭公鐵大橋 LED 屏幕內(nèi)容策劃，戶外公共大屏在城市環(huán)境中的使用率逐漸增加，并成為人們獲取信息和娛樂的重要方式。大屏廣告投放和實(shí)時(shí)信息播放是主要的使用方式，涵蓋商業(yè)廣告、政府公告、城市宣傳、活動(dòng)宣傳等內(nèi)容。

The relevance and creativity of the advertising content are the points of focus for audience engagement with largescreen advertising. Advertisements with artistic flair and attention-grabbing elements are more likely to capture the audience's attention.

廣告內(nèi)容的相關(guān)性和創(chuàng)意程度是觀眾對(duì)大屏廣告的關(guān)注點(diǎn)。具有藝術(shù)性和引人注目的廣告更容易吸引觀眾的注意。

2. STORYBOARD

This MG animation on a large screen showcases Pingtan Island as a vibrant seaside area, inviting viewers to explore this mysterious land. Our goal is to showcase the unique charm of Pingtan International Tourist Island through carefully designed advertising animations and attract more tourists. By using the LED screens on the public.railway bridge, we can create a series of visually appealing animations that highlight Pingtan Island's natural beauty and rich cultural activities.

此次mg大屏動(dòng)畫，通過數(shù)字藝術(shù)展現(xiàn)平潭島作為一個(gè)充滿活力的海濱地區(qū)，吸引觀眾探索這片神秘大陸。我們的目標(biāo)是通過精心設(shè)計(jì)的廣告動(dòng)畫，來展示平潭國際旅游島的獨(dú)特魅力，并吸引更多游客。利用公鐵大橋的LED屏幕，我們可以創(chuàng)造一系列視覺上吸引人的動(dòng)畫，突出平潭島的自然美景和豐富的文化活動(dòng)。

Pingtan Island is suitable for a variety of activities, highlighting its natural beauty suchaeroded landforms and stunning beaches, making it an ideal location for tourism, adventure, and event hosting. The animation showcases the allure of Pingtan Island as an international tourist destination.

平潭島適合各種活動(dòng)的多樣性，突出島上的自然美景，如海蝕地貌和美麗的海灘，作為旅游、探險(xiǎn)、賽事舉辦的理想地點(diǎn)。通過動(dòng)畫展現(xiàn)平潭島作為一個(gè)國際旅游目的地的吸引力

3. CHARACTER SETTING

This time, to highlight the theme of "Vitality Island" as Pingtan's signature event and showcase the unique charm of Pingtan as an international tourist destination, we have crafted two meticulously designed 15-20 second animation clips, each featuring surfing and baseball respectively, embodying "Pingtan's Speed and Passion."

這次，為了突出平潭品牌賽事活力島這個(gè)主題，展示平潭國際旅游島的獨(dú)特魅力，我們選擇了沖浪和棒球兩種運(yùn)動(dòng)分別做了兩條15s-20s展示動(dòng)畫，體現(xiàn)“平潭的速度與激情”精心設(shè)計(jì)的兩段15-20秒動(dòng)畫片段.

The animations utilize vibrant colors and fluid lines to capture Pingtan's natural beauty, the exhilarating moments of surfing speed and passion, and the pure competitive spirit on the baseball diamond. As the scenes shift to the vast and tumultuous ocean, waves crashing and rolling, a group of surf enthusiasts clad in tight-fitting wetsuits stand atop their boards, poised to take on the challenge of towering waves. Through surrealistic fusion, a visually stunning spectacle is created, blending the dreamlike with the real, offering a transcendent experience.

采用鮮明色彩與流暢線條，將平潭的自然美景、沖浪速度與激情的瞬間、以及棒球場上那份純粹的競技精神，畫面切換至波瀾壯闊的大海，海浪翻滾，一群沖浪愛好者身著緊身沖浪服，站在沖浪板上，準(zhǔn)備迎接巨浪的挑戰(zhàn)。以超現(xiàn)實(shí)的手法融合，創(chuàng)造出一種既夢幻又真實(shí)的視覺盛宴。

In the baseball clip, balls carve perfect arcs through the air, each precise hit accompanied by thunderous applause from the stands, showcasing vitality and teamwork in all their glory. Viewers are immersed in a journey that transcends reality and fantasy, feeling the exclusive charm and vitality unique to Pingtan.

球在空中劃出一道道完美的弧線，每一次精準(zhǔn)的擊打，都伴隨著觀眾席上的熱烈掌聲，將活力與團(tuán)隊(duì)精神展現(xiàn)得淋漓盡致，人仿佛置身于這場跨越現(xiàn)實(shí)與幻想的旅行之中，感受平潭獨(dú)有的魅力與活力。

4. CAMERA VOICE DESIGN

Absolutely, let's integrate the use of dolly shots and wideangle lenses to enhance the visuals, thereby vividly portraying the vitality of Pingtan Island and the fluctuations of the story's plot. This way, we can immerse the audience in a world of delight and fun.

當(dāng)然，讓我們將推拉鏡頭與廣角鏡頭的運(yùn)用融入其中，讓視覺效果更加生動(dòng)，從而深刻描繪平潭島的活力與故事情節(jié)的起伏，讓觀眾在驚喜與樂趣中沉醉。

Under the wideangle lens, the baseball field appears as a vast arena of energy, where the fervor of the spectators intertwines with the concentration of the players, creating a sea of intense passion. The push.in shot meticulously captures the moment of power accumulation in the pitcher's throw, immediately followed by a swift pull-out shot, revealing the ball tracing a dazzling trajectory through the air, reminiscent of a meteor piercing through the night sky, leaving a profound impression on the audience. Each swing of the bat embodies an eruption of strength and a demonstration of skill, and the wide-angle lens amplifies this awe-inspiring spectacle, making the viewers feel as if they can sense the very vibrations of the bat meeting the ball.

廣角鏡頭下，棒球場仿佛一個(gè)巨大的能量場，觀眾的熱情與球員的專注交織成一片熱烈的海洋。推鏡頭精準(zhǔn)捕捉投手投擲瞬間的力量凝聚，緊接著拉鏡頭迅速展開，球在空中劃出一道璀璨的軌跡，如同流星劃破夜空，直擊人心。每一次擊打，都是力量的爆發(fā)與技巧的展現(xiàn)，廣角鏡頭將這份震撼無限放大，讓觀眾仿佛能感受到球棒與球碰撞的震顫。

The dolly shot slowly advances, akin to a probe into the depths of the ocean, until the surfer's body dominates most of the frame. In that fleeting moment when sweat mingles with sea water, it seems as if one can hear the symphony of heartbeats and waves resonating together. Then, the camera abruptly pulls back, revealing the surfer leaping out of the water alongside flying fish and dolphins. In slow motion, time appears to stagnate, and each paddle stroke becomes an exquisite interpretation of freedom.

推鏡頭緩緩?fù)七M(jìn)，如同深海中的窺探，直至沖浪者的身體占據(jù)大半畫面，汗水與海水交織的瞬間，仿佛能聽見心跳與海浪共鳴。隨后，拉鏡頭猛然拉開，沖浪者如飛魚和海豚一起躍出海面，慢動(dòng)作下，時(shí)間仿佛凝固，每一次劃水都是對(duì)自由的極致詮釋。

Character line draft and color display contrast effect

角色線稿與上色展示對(duì)比效果

The line drawing shows the effect separately

線稿圖單獨(dú)展示效果

Comparison of line draft and scene display

線稿與場景展示對(duì)比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

HANGZHOUTAIDU

—STORYBOARD /分鏡

SISSI

—SCENE TEACHER /場景師

XUWEI LEI / NA GUO

XIAFEI XU / LIU YUAN

—DIRECTOR /導(dǎo)演

SISSI

—PRODUCTION /制片

SISSI

—ANIMATOR /動(dòng)畫師

—SPECIAL EFFECT /特效師

—CHECKER /動(dòng)檢師

M SISSI

—EDITING /剪輯

—SYNTHESIS /合成

—SOUND&MIX /音效/混錄/錄音

—MUSIC /選曲

SISSI

—VOICE ACTOR /配音演員

HANGZHOUTAIDU

9. UGLY INTRODUCTION

中國蕞丑的一家MG動(dòng)畫公司——（UGLY），專門服務(wù)國內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點(diǎn)深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、廈門）擁有在職技術(shù)性專業(yè)人才97位，全國居家辦公370多位；運(yùn)用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動(dòng)畫作品，服務(wù)1148個(gè)項(xiàng)目準(zhǔn)時(shí)交付率高達(dá)92.9%，每月可以同步進(jìn)行近 50 條MG動(dòng)畫生產(chǎn)線，服務(wù)的品牌項(xiàng)目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌，屬于名副其實(shí)的動(dòng)畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術(shù)”，現(xiàn)業(yè)界的評(píng)價(jià)：MG動(dòng)畫=安戈力，安戈力=MG動(dòng)畫，已形成行業(yè)符號(hào)，提到國內(nèi)MG動(dòng)畫基地，你會(huì)想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

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